Madrid in 24 hours

How to discover the essence of Madrid in just 24 hours?

Madrid is a city brimming with history, culture and urban life! More than 10 million tourists choose it every year. And our hero only have 24 hours to immerse herself in this unique experience!

From the moment she arrives, the architecture of the Atocha station brings smiles to her face. She moves quickly on the efficient Metro of Madrid. She has to be fast if she wants to enjoy beers and tapas with her “Madrileñer” friends and then visit the new exhibition at the Thyssen-Bornemisza Museum (or maybe it was in the Prado, she doesn't remember). Being in Madrid without appreciating some masterpieces is simply a crime. She also has in mind eating some churros in Retiro Park and go shopping in her favorite stores on Gran Vía: essential stops on her exploration day in Madrid.

Throughout the day, the vibrant movement of people in the capital, the visual stimulation and spontaneous conversations tell here that she is alive. For her, there is no better way to feel happy!!

After an stimulating day, she finally closes her eyes, breathes deeply, looks at the blue sky of Madrid: she can now return home, Madrid is leaving with her.

Do you dare to live a day like this one?

Artist: JC Jotaká

With more than 10 years of experience in illustration and collaborations with clients such as Netflix, Iberia, Hyundai, Cervezas Alhambra and HP, Jotaká stands out for his tender and rebellious style. As a very versatile artist, he uses various techniques, from watercolors and gouache to papercut. His commitment to illustrating everyday life, diversity and mental health stands out in every creation.

In his collaboration with THE MADRILEÑER, Jotaká shares his personal connection with Madrid, a giant playground to meet friends, enjoy art and be stimulated by the vibrant energy of our metropolis.