Yayo: a cocktail and a tribute to the traditional bars of Madrid

The Yayo cocktail is one of those well-kept secrets of Madrid's traditional bars: a drink that encapsulates the essence of the city and its authentic spirit.

A journey through Madrid's tradition and its bar culture, which stands the test of time.

View of the illustration Yayos The Madrileñer by El Marques

The charm of traditional bars and the "Yayo" cocktail

Traditional bars are one of the fundamental pillars of Madrid life. They are those small and cozy establishments that have resisted modernity and have seen generations of Madrileños share laughter, stories and, of course, a good "Yayo". This illustration, titled "Yayos" by El Marqués , captures the essence of these bars and the importance they have in the culture of the city.

The Yayo is a symbol of the authenticity and simplicity of Madrid life, a cocktail that can only be fully appreciated in a traditional bar. But what makes this cocktail so special? Let's find out.

A Madrid heritage that refuses to disappear

In many ways, traditional bars are the essence of Madrid. These establishments have witnessed countless stories, conversations and encounters over the years. Born at the time when Madrid was becoming a great metropolis, these bars emerged as meeting points for workers, locals and anyone who needed a place to unwind, enjoy a beer, a vermouth or, of course, a Yayo.

Unlike modern bars, which seek to attract with a more contemporary aesthetic, traditional bars maintain their authenticity. Their worn marble bars, wooden chairs and waiters who know their customers by name have not changed. They are a reflection of a Madrid that stands the test of time and refuses to disappear.

El Yayo: the cocktail of the "Curritos" and its history in Madrid

The Yayo is a cocktail that has its roots in the working life of Madrid. It is said that the "curritos" (workers) would gather in the traditional bars after long working days and order this cocktail to relax. The combination of vermouth on tap, gin and soda may seem simple, but its simplicity is where its charm lies.

The first sip of Yayo may surprise those who are not used to its intense flavour, but it is precisely this mix of bitterness and sweetness that has made it become an iconic cocktail in the city. Nowadays, it is difficult to find bars that prepare it, which makes its flavour even more special for those looking for authentic experiences in Madrid.

3 old man cocktails waiting for you

Yayo cocktail recipe: enjoy Madrid in every sip

If you want to experience the taste of Madrid in your own home, here is the Yayo recipe so you can prepare it and share it with your friends:

Ingredients:

  • 1 part vermouth on tap (preferably red)
  • 1 part gin
  • 2 parts soda
  • Ice
  • Slice of lemon (optional)

Instructions:

  1. Fill a glass to the top with ice.
  2. Add one part vermouth on tap and one part gin.
  3. Top up with two parts soda and mix gently.
  4. Garnish with a lemon slice and enjoy.

This cocktail is ideal for toasting in company and celebrating life in the purest Madrid style. Cheers!

TheMadrilener Illustration Yayos MockUp Drawer

The illustration "Yayos" by El Marqués: A visual tribute to Madrid tradition

With his characteristic style, El Marqués has managed to capture the essence of Madrid's traditional bars in the "Yayos" poster . The illustration is a nod to the old advertising posters of that tradition that is slowly disappearing, to those bars that have seen generations pass by and that keep the history of the city in their walls.

El Marqués invites us to sit on a stool, order a Yayo, imagine the atmosphere of the time and enjoy Madrid life at its best. It is a tribute to the resistance of these locals in the face of globalization and gentrification that threaten to change the landscape of Madrid forever.

The bar experience: more than just vermouth and tapas

The experience of a traditional bar goes beyond enjoying a cocktail or tapas. It is a ritual, a way of life that connects people of all ages and backgrounds. In a traditional bar, time seems to stand still. The walls are full of memories and conversations flow like the vermouth served at the bar.

The traditional bars are the place where generations meet, where grandparents teach their grandchildren the importance of toasting with a Yayo and where friends meet to celebrate life, victories and defeats. It is in these places where Madrid shows its soul, its true essence.

The bars that keep the tradition of the Yayo alive in Madrid

Fortunately, there are still bars in Madrid that keep the Yayo tradition alive. Some of the most emblematic ones are:

  • El Palentino : A classic in Malasaña that has seen decades pass and that maintains the authentic flavor of Yayo.
  • Bodega de La Ardosa : Founded in 1892, this bar is a reference point for lovers of vermouth and Yayo.
  • Casa Camacho : A small bar in the heart of Malasaña where Yayo is the star drink and customers feel at home.

These bars are a testament to Madrid's rich tradition and offer an authentic experience for those looking to connect with the city's culture.

Camacho House

Gentrification and its impact on traditional bars in Madrid

Gentrification is a phenomenon that is changing the urban landscape of Madrid, and traditional bars have not been immune to this process. Many have closed their doors, replaced by trendy venues that do not have the same history or character that these traditional bars brought to the city.

It is important to reflect on the cultural value of these bars and the need to protect them. They are part of Madrid's heritage , a legacy that deserves to be preserved for future generations.

The "Yayos" print by El Marqués is a reminder of the importance of keeping our traditions alive.

How "Yayos" invites you to rediscover Madrid

The illustration "Yayos" is more than just a work of art; it is an invitation to rediscover Madrid and its culture. It is a call to explore those bars that keep the essence of the city alive and to enjoy a Yayo as part of the experience. Each print by The Madrileñer captures a piece of Madrid life, and "Yayos" is a faithful reflection of the authenticity that defines Madrid.

Toast to Madrid with a Yayo

Traditional bars and Yayo are part of Madrid's identity, an identity that deserves to be celebrated and preserved. The next time you find yourself in a traditional bar, don't hesitate to order a Yayo and toast to this city that, despite the changes, still maintains its essence intact. Because in Madrid, life always tastes better with a touch of vermouth and the company of friends. Cheers!

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The Madrilener Illustration Yayos MockUp Hands

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